If you work in business, you might not view professional writing as critical. After all, the real challenges involve profit margins, employee retention and marketing. It’s possible that you hire someone to write marketing literature or social media content anyway.
However, effective communication is imperative in business. Without good communication – especially with clients and business partners – you run the risk of initiating a project, developing a new product, or launching a new strategic initiative in a way that leads to dead ends. Customers won’t understand your business objectives, and it only takes one poorly written email to create a sense of confusion and frustration.