In a world where technology is changing rapidly, it can be hard for businesses to keep up with shifting consumer demands. Take how customers interact with businesses, for instance. According to a recent study by Drift, people now prefer real-time interaction as they make their purchases, meaning that just having an online storefront is no longer enough.
For startups looking to grow a loyal customer base, the immediate needs of users can be especially intimidating and even seem, at times, insurmountable. Entrepreneurs with small employee bases would have no way of being there for every customer and anticipating each person’s needs in real time.