Survey Finds Mixed Feelings on Location-Based Ads | Business News Daily


Every day, millions of miniature computers ride along in our pockets and purses as we go about our daily tasks. From the grocery store to the office and back home, our smartphones are little beacons that track our movements, whether we like it or not. According to a recent survey conducted by The Manifest, our phones help marketers get their location-based ads to nearly everyone.

More than 720 U.S. residents participated in The Manifest’s survey after admitting they allow various applications on their iOS and Android devices to track their real-time locations. Of those respondents, just 15% said they “rarely or never see ads” that reference their location.

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