Can a New Restaurant Ever Be Too Successful? | AllBusiness.com


Given the dismal failure rates for new restaurants (some reports put it as high as 90%), it is heartening to watch a local restaurateur succeed with a new restaurant. But can a successful new restaurant ever be too successful?

Being “too successful” may sound like a nice problem to have; after all, how can you ever have too much success? But a hot new restaurant can, in fact, overestimate its capabilities and cause its own demise.

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