The regular customer is the backbone of every restaurant’s business. Regulars fill seats and they are more likely to recommend their favorite restaurants to their friends and families. Experienced restaurateur Sam Mustafa from Charleston, South Carolina shares his tips and tricks for new restaurant owners who want to attract regular customers.
In a larger restaurant, this may be difficult, but make sure that your manager and your most loyal wait staff know the names and families of the regulars. Nothing makes a customer feel more special than walking into a restaurant and being recognized as a regular. It is an ego boost to the customer and creates instant goodwill.