What is a Click and Mortar Model and How Can It Work for your Business? | Small Business Trends


Simply put, a click and mortar business is an integrated model that combines both online and off-line operations. Retailers have a website here that customers can shop on but these same folks still have the option of buying products in a brick-and-mortar store. The strategy involved is often called omnichannel.

One of the big bonuses is the fact that there’s an enhanced shopping experience with more flexibility, service and convenience.

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