How Ferguson and Black Lives Matter Inspired This St. Louis Family to Open a Kids’ Bookstore With a Mission | Inc.com


Jeffrey and Pamela Blair wanted their children to feel proud. Then they wanted all African-American children to feel proud.

The couple’s business, EyeSeeMe, is a 1,200-square foot storefront in the St. Louis suburb of University City. With shelves of bright-jacketed books and bold posters splashed across the walls it confronts–with defiance and love–the weight of history. The Blairs have curated close to 3,000 titles, ranging from Africa-themed alphabets to the lives of black inventors to hip-hop poetry. Collectively, they chronicle African-American lives, history, and culture.

EyeSeeMe says to its young customers: Do you see all these stories of achievement, of courage, of ingenuity, of fun? This is who you are.

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