As consultants, we are masters of a particularly human trait: simplifying. We boil down a confusingly multifarious muddle into orderly, digestible bites. We apply this ability to trends, situations, strategies, opportunities, and virtually everything else. Including people.
Yep, we will happily reduce incomprehensible complexity (which pretty much describes humanity) into a handful of characteristics (which pretty much describes tiddlywinks pieces).
This makes sense, of course. You don’t want to address your English-speaking clients in Korean, serve pastrami sandwiches to vegan prospects, or invite a supremely introverted decision-maker out to the disco.