Want to boost customer loyalty? These rewards program tactics can help you build a loyal customer base and drive more sales.
However, roughly 54 percent of memberships for loyalty programs remain inactive, indicating that many customers are not using the loyalty programs for which they signed up. This is possibly because the program isn’t relevant to them or is inconvenient for them. With this in mind, you need to find ways to improve your loyalty programs so your loyal customers can get the most out of it and become even more loyal to your brand.