Why Do People Like Pumpkin Spice So Much? | Live Science

Mmm, that spicy-sweet scent that takes over coffee shops, bakeries and entire aisles at the grocery store is a good indication that autumn has arrived. But what is it about this seasonal trend — that is, infusing pumpkin spice flavor into all kinds of treats — that makes it a fall favorite?

The answer has to do with how our brains respond to nostalgia, marketing and the sweet taste that often comes along with the spice, said Catherine Franssen, assistant professor of biopsychology and director of neurostudies at Longwood University in Virginia.

Read More

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s