With an incredible 269 billion emails sent every day around the world, it stands to reason, emails are a vital form of communication for small businesses. Email signatures are an important part of a small business’s identity, helping nurture consistency and professionalism.
Email Signature Best Practices
Have an Email Signature Practice in Place
First and foremost, you should have an email signature practice in place. As Ivana Taylor, small business marketing expert, online publisher, influencer and publisher of DIYMarketers.com, told Small Business Trends:
“The most important email signature practice is to HAVE ONE. I’m astonished at how many people have NO email signature.