How the motorcycle industry is attracting new riders | Money CNN


Motorcycling in America is getting a makeover. Industry stalwarts and upstart competitors are trying to attract new riders who want something different from Harley-Davidson’s big burbling cruisers or screaming Japanese and European performance bikes.

The changes are in response to younger riders who are attracted to the efficiency and fun of two-wheel travel, but who don’t want to buy into all the “biker” baggage.

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