Motorcycling in America is getting a makeover. Industry stalwarts and upstart competitors are trying to attract new riders who want something different from Harley-Davidson’s big burbling cruisers or screaming Japanese and European performance bikes.
The changes are in response to younger riders who are attracted to the efficiency and fun of two-wheel travel, but who don’t want to buy into all the “biker” baggage.
Dispatches From The Front 