Business is no longer just about profit generation or plain long-term sustenance. Nowadays, many enterprises, including the small and medium scale ones, genuinely express their concern for the environment and society at large and consequently create sustainability projects. Consumers more likely patronize environmentally- and socially-conscious companies. Increased patronage translates to increased sales.
Yet the capacity to craft sustainability strategy is as relevant as the capacity to maintain it. While the intention is noble, small entrepreneurs are sometimes forced to discard the proposed or the initially launched business sustainability projects because of budget constraints or project mismanagement. But this should not be the case. There are many ways to maintain and even improve the sustainable projects over the long run.