Why Ben & Jerry’s has a corporate activism manager | Fast Company


At a time when mainstream corporations and CEOs are increasingly vocal about politics–from United and other airlines denouncing family separations, to Delta cutting ties with the NRA after the Parkland shooting, and companies like Dow Chemical and even Exxon urging Trump to keep the U.S. in the Paris climate agreement–Ben & Jerry’s may still be the only company with an in-house “activism manager” pushing consumers to become more politically involved as they enjoy their pint of Chunky Monkey.

“It’s still much more unusual to see that sort of consumer-facing advocacy and engagement,” says Chris Miller, the ice-cream brand’s social mission activism manager, who previously worked with Greenpeace and Bernie Sanders.

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