Effective blogging starts by creating an attractive space on your website, then providing interesting content that will keep customers coming back for more. Here are a few things you can do to bring new readers to your blog, which will hopefully then translate to sales.
1. Know your customers
Before you start trying to connect with customers through your blog, make sure they would be interested in reading it. You can tell a great deal about your customers by paying close attention to their preferred method of communication. Some of your clients will communicate with you by email, while others will take conversations straight to a phone chat. If your target audience is constantly on the go, your blog posts will need to reflect that with short, easy-to-digest content that displays well on a smartphone screen.