Knowing how to follow up with prospects correctly and avoid annoying them at the same time is key. You don’t want your follow-ups to run people away and lead to a missed opportunity so keep these tips in mind.
Include a Time-Sensitive Offer in Your Initial Pitch
I don’t know a single person who loves sending follow-ups. Thus, it’s safe to assume that everyone’s initial intention is to get an answer on the first try and avoid the whole follow up process altogether.
This should always be your goal – to send a thorough, specific, and valuable pitch that prompts the recipient to respond as soon as humanly possible.
To achieve this, consider including a deadline in your initial pitch to create a sense of urgency. If you’re freelance hoping to land a new client, mention that your calendar is filling up quickly and you’re offering a limited time trial discount.