This Startup Wants to Make the NBA Even More Diverse |

For most people, landing Facebook, Goldman Sachs, Airbnb, and Netflix as customers would be good enough. Porter Braswell, who can already count those celebrated companies to his roster, may well say his latest client is his greatest so far: the NBA.

On Thursday, Jopwell, the New York City-based recruitment platform that connects minority job candidates with prominent employers across the country, announced that it has partnered with the National Basketball Association to connect job seekers of color to the league’s offices. Teams including the Golden State Warriors, the Boston Celtics, and the L.A. Clippers have agreed to pay an undisclosed subscription fee for access to the startup’s platform, where they can then tap a minority candidate for, say, a financial analyst or data scientist job.

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