Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to help guide the way. I hope they help you get started down the right path as well.
Why do you do what you do?
I know I’m not the first person in business to discuss the value of identifying why it is you do what you do, but here are my thoughts nonetheless.
When I talk about the “why,” I mean your personal “why.” How are you trying to change the world? What wrong are you trying to make right? What gaps are you filling?