If your industry is seasonal or fluctuates based on demand, you will have occasional dips in sales. Although this is not ideal, it’s expected. How can you cope with this fluctuation? Round up the troops, and talk about why sales are struggling by asking the five following questions. Also, always be transparent, and during your conversation, look for immediate and actionable solutions.
1. How far were we from meeting our goals?
Were you short by just a few hundred dollars? Or are you thousands of dollars behind? First, let me start off by saying, no decrease in revenue is a good thing, but in business, it’s bound to happen. How you react moving forward will depend on the severity of the fluctuation.