A little while back, someone named Dr. C commented here at Small Business Trends saying: “I’m still not sure how hashtags are being used, or how to use them, or when to use them, or what the significance is in using them… totally confused ….” We hear you, Dr. C — hashtags are baffling to those who do not spend a lot of time online or who are new at social media.
So today we’re going to tackle the question “What is a hashtag?” in plain language. We will also address the business significance of hashtags, and how hashtags can help you in marketing.
What is a Hashtag?
A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic.
A hashtag looks something like this: #MarathonBombings or #SmallBizQuote.
Hashtags are used mostly on social media sites. They rocketed to fame on Twitter. But now you can use hashtags on other social platforms, such as Instagram, Facebook, Pinterest and Google+.