How Adam Fleischman Built Umami Burger Into an Empire |

How long did it take you to figure out the Umami burger recipe?

About five minutes. I was trying to start a business around umami, a savory flavor that’s found in every country’s cuisine. Basically, I Googled the foods highest in umami and took out my cast-iron pan and improvised a recipe with some ground beef. The concept of the restaurant was also quick. I just wanted to make Umami Burger gourmet, an adult place that had waiters and served alcohol.

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