Marketing is the biggest difference between a purebred dog and a mutt | Business Insider

Dogs are big business.

In Kim Kavin’s “The Dog Merchants: Inside the Big Business of Breeders, Pet Stores, and Rescuers,” she delves into the business of buying, selling, and rescuing dogs, which she estimates is worth about $11 billion annually worldwide.

If you love dogs, the dogs-as-business approach might be hard to swallow. How could your furry family member be bought, marketed, and sold as a product? How could anyone buy a “puppy mill” dog from a pet store — or alternatively, how could anyone adopt a mutt without a documented history? How will you know what you’re going to get?

But there’s one glaring conclusion in Kavin’s pages: These dogs are all the same.

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