There are certain goals that always seem to stay on the priority lists of brands and businesses. Drive traffic? Definitely. Grow the brand? A must. Develop relationships with consumers and other businesses? Absolutely. All of these factors are crucial to any given brand’s success and long-term achievement, and finding ways to address all of these goals is a necessity.
One of the most fundamental and widely performed strategies used to work on such goals is link building. A practice known to fuel site traffic, link building tends to be used by brands and businesses to leave a trail of bread crumbs across the internet leading back to their own page. While that’s not necessarily a bad way of looking at the SEO practice, it does take away from the emphasis that should be placed on the importance of manual link building with quality in mind.
Dispatches From The Front 