Google’s New Logo Marks a Trend of Friendlier Fonts | Bloomberg Business

Google updated its logo earlier this month. You’ve surely seen it by now, but let’s take a closer look: It retains the primary colors and playfully tilted “e” but introduces a new typeface. Called Product Sans, the update disposes of serifs, those flicks on the ends of letters, and uses fatter strokes reminiscent of kindergarten lesson books. The spaces within the two “g”s and two “o”s are near-perfect circles. “We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly) and recast it not just for the Google of today, but for the Google of the future,” brand executives wrote in a launch announcement.

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