Wikipedia has been, and will continue to be, one of the best marketing tools for your business. Having a Wikipedia page will not only help lift your brand to the first page of Google, it will also help increase the page rank of your website after it’s linked to your Wikipedia page.
Marketers have been using Wikipedia for years to help clients climb in rank. After all, Google gives quite a bit of authority to Wikipedia; even having a simple link will help with your marketing efforts.
I make my living editing Wikipedia, spending countless hours each day creating and cleaning up entries for various clients. Throughout my time, I have run into the dangers of using Wikipedia as a marketing tool. If not done properly, a page can cause more harm than you can imagine.
Before you jump into editing Wikipedia for yourself or a client, there are a few things that you should familiarize yourself with:
Dispatches From The Front 