Toyota Keeps Piling Into Fuel Cells As It Runs Away From EVs | Forbes


Toyota keeps on running toward hydrogen fuel cells and away from all-electric vehicles in what amounts to the most decisive strategy in the auto industry for the future of alternative power trains.

At the Los Angeles auto show, Toyota executives planned to elaborate on the company’s deepening investments in fuel-cell vehicles, after a weekend announcement that it would begin selling next year a model called “Mirai” — Japanese for “future” — that will travel 300 miles on a hydrogen tank and can be refilled in less than five minutes. The car, Toyota has said previously, will go on sale in Japan in April for about $60,000 and be introduced in the U.S. and Europe a few months later.

The company’s embrace of fuel cells reminds some observers of other significant moments of commitment for Toyota over the decades, including in 1989 when it launched the Lexus luxury brand in the United States and in 1997, when it started selling Prius gasoline-electric hybrids. Both moves redefined the American auto industry in different ways.

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