Most employers are failing to engage employees, and it’s costing billions of dollars. According to Gallup’s 2013 State of the Global Workplace survey, just 13 percent of worldwide employees say they are engaged at work. In the U.S., where engagement is at 30%, Gallup estimates that active disengagement 18% of the workforce costs the economy $450 billion to $550 billion per year.
“Engagement” is all the rage in business, but we’re failing at it, and we aren’t clear on what the word means. We’re engaging employees, engaging customers, engaging partners, engaging with social content, engaging in dialogue and engaging millennials—basically engaging everything and everywhere without results. The problem is that most employees don’t have any outlets for engagement. Thankfully, every business leader has the power to change this.