Some people may hate the term, but there’s no doubt that content marketing has caught on big time. As many people point out, there isn’t anything especially new in the concept of using content to attract customers, but what’s new is that content marketing roles are being created, and teams are being restructured.Content is becoming more tactical as a result. Today sees the release of a new content guide, 100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators which presents the lessons we’ve learned from ten years of writing for this blog. Here’s a selection of 15 tips from the report, to give you a taste of the full version.
Dispatches From The Front 