Every entrepreneur has a reason for starting his or her business. Most of them say it was to follow their passion, or to solve a problem they encountered in their own life. But sometimes, a startup founder’s heart just isn’t in the right place.”You can always tell what drives a business by the story it tells,” said Mark Sephton, a public speaker and personal mentor to entrepreneurs. “Does the business look to give, add value, encourage, inspire, inform and educate? Or does it purely promote and sell its products and services like a bull in a china shop? A successful and sustainable business must be built through and for people.”
Dispatches From The Front 