An elevator pitch is a concise, carefully planned, and well-practiced description of your business that you could pitch to someone you meet in an “elevator.” Small business owners and managers should have an elevator pitch prepared to sell their products and services at any opportunity. A good elevator pitch should quickly grab the interest of the person you are talking to in the first couple of sentences. It should be short and show your passion and enthusiasm for what you are pitching. Typically, it should end by asking for an appointment or referral.
Follow these six tips to develop a strong, successful elevator pitch to attract customers wherever you might meet them: