Can You Explain to Customers What Makes Your Business Different? | allbusiness.com


So what differentiates your product from that of your competitors? It’s critical to your business success that you take the time to define what makes you different, and that you clearly communicate this message to customers to ensure that your product stands out from the crowd!

In this episode of “The Little Big Show,” small business expert Denise O’Berry shares how most companies get lost in a “sea of sameness” and the two little words you can use to make sure your business isn’t one of them.

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