But what reviewers tend to miss is that a feature doesn’t have to be particularly useful or functional to inspire curiosity and intrigue. If they brighten up the humdrum experience of using a phone, even superficially and occasionally, that might be enough.
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Peter Mehit is co-founder and Managing Partner of Custom Business Planning and Solutions, a business consulting firm that provides problem solving, planning and process help. He has worked from private equity to the Fortune 100 at all stages.
He can be reached at pmehit@wbpllc.com or at 800-741-8444.
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