The Real Cost of Self-Publishing: Beyond Vanity | Bloomberg


Beyond Vanity

Stephen King rocked the publishing world when he began distributing books online in 2000. J.K. Rowling roiled the industry again in 2011 when she decided to self-publish her Harry Potter series through her own platform, Pottermore. Such big names join thousands of others who are self-publishing books — though many do so because it’s their only option.

More than 235,000 books and e-books were self-published in 2011 in the U.S., four times the number in 2006, according to Bowker, an agency that assigns books unique identification codes.

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