Logging on to the world’s most popular social network beginning midweek, it was common to see status updates from women users that read a variety of colors, from black to white, pink, red, nude or, more cryptically, “none.” What could the girls be up to this time? male users collectively wondered. That’s because, as is often the case with women’s wares in real life, they simply weren’t in the loop.
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Peter Mehit is co-founder and Managing Partner of Custom Business Planning and Solutions, a business consulting firm that provides problem solving, planning and process help. He has worked from private equity to the Fortune 100 at all stages.
He can be reached at pmehit@wbpllc.com or at 800-741-8444.
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