Shareholders Lose $12BN in Woods Adventure | UC Davis

~ CBPS

“Our analysis makes clear that while having a celebrity of Tiger Woods’ stature as an endorser has undeniable upside, the downside risk is substantial too.”

Before the scandal, Woods earned about $100 million a year in endorsement income, more than any other athlete.

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Published by CBPS

Peter Mehit is co-founder and Managing Partner of Custom Business Planning and Solutions, a business consulting firm that provides problem solving, planning and process help. He has worked from private equity to the Fortune 100 at all stages. He can be reached at pmehit@wbpllc.com or at 800-741-8444.

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