Regardless of how you may feel about global warming, this is a brilliant piece of guerilla marketing. The Yes Men, an environmental activist group, created a false edition of the New York Post and packed it full of information about how global warming will effect New York directly.
They didn’t stop there. They also printed a number of the fake newspapers and delivered them to newsstands.
At last report, the real New York Post wasn’t taking too kindly to the spoof.
Dispatches From The Front 