
Building a website is like building a house. When built properly, they both combine interdependent components into a functional and attractive whole. In a house, the components are things like plumbing and ventilation; in a website, they’re things like search engine optimization SEO and navigational structure.Both are enormous projects with thousands of variables, and although there may be 10 right answers to every question, there are also 50 wrong answers, which may explain why so many houses and websites turn into money pits. To keep this from happening to your site, avoid these 10 common traps.
1. Imprecise or Improper PurposeWhy am I building this website? Until you answer that question with the eloquence of an orator, do not start grabbing any tools. Many firms have only a vague idea of what they want their site to do. Others ask their site to do too much, not enough, or the wrong thing altogether. Behind every great business site is a crystal clear, sensible vision.
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