The latest salvo in Coca-Cola’s battle for global supremacy recently launched in South Korea, not with a bang but with a pop song.
The soda behemoth’s latest viral video shows an inventive interactive digital out-of-home branding campaign using a kiosk, augmented reality and interactive digital signage.
Part of its global integrated “Open happiness'” campaign launched three years ago, the Coke dance machine grabs passersby attention with callouts from members of the South Korean boy band 2PM; shows viewers on-screen with the band members on a multiscreen video wall; and then gets them to dance along with the band, dispensing free Cokes to people who mimic the right moves.
While most girls vying for the title have put up online videos displaying their many…shall we say…assets?…Ms. Hajek–whom we found via Reddit– went in a different direction; creating a hilarious piece of performance art involving an interview with a giant puppet talk show host asking the kind of questions you’d really like to hear during one of these shows. (Example: “What’s your favorite Lou Reed album, and don’t say Transformer, because that’s so said.”)
Dispatches From The Front 