How to Use YouTube for Small Business | Business News Daily

July 18, 2023July 17, 2023 ~ knjohn ~ Leave a comment

YouTube can be an effective video platform for small business marketing. Here’s how to use it to its full potential.

YouTube is home to more than 2 billion users worldwide and drives visits from more than 122 million people daily, making it a great platform for small businesses looking to market with video content.
Video is extremely engaging and useful for many types of businesses. Creating a YouTube channel for your business offers a centralized platform for your audience to view and engage with your videos.
Fill out your YouTube profile and follow these tips to upload engaging video content that will resonate with your audience and grow your followership.
This article is for small businesses looking to improve their marketing strategy by adding video content and boosting engagement with their audience.

4 Marketing Mistakes You Can Easily Turn into Marketing Masterpieces | The Startup Magazine

July 4, 2018 ~ knjohn ~ Leave a comment

Everybody makes mistakes. When it comes to marketing, especially social marketing, few get it perfectly right out of the gate. The trick is to make mistakes you can learn from and correct.

Here are 4 others you may stumble into, but are not fatal if you act wisely and quickly:

1. Poor Use of Video

Companies are fond of using video in their marketing efforts. These days, it is not all about TV. It is mainly about the web. The success of YouTube as social media has emboldened companies to try all sorts of video stunts that have been ill-advised, to put it mildly.

Why You Should Invest in Video Marketing to Grow Your Business | Small Biz Trends

August 5, 2016 ~ knjohn ~ Leave a comment

In the rapidly evolving landscape of marketing, businesses are constantly required to come up with improved ways to promote themselves and attract valuable leads. The rising customer expectations have led businesses to develop new strategies to meet and exceed the demands.

One of these strategies that have gained momentum recently is video marketing.

There is hardly any doubt about the fact that video-driven platforms are well-received by today’s generation. In fact, Snapchat has overtaken Twitter with a user base of more than 150 million every day compared to the 136 million daily users of Twitter.

Such increased popularity of videos has convinced businesses to rethink their digital marketing strategies and include videos to attract a flood of customers.

3 ways small businesses can use video marketing | Mashable

April 9, 2015 ~ knjohn ~ Leave a comment

In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion.

Generation Y has become so adept at personal marketing — managing their personal brands everywhere from Twitter and Facebook to Instagram and YouTube — that they have turned the field into a form of entertainment and even surpassed small businesses in their ability to create a personal brand.

Despite brands’ ability to connect directly with consumers on Twitter or other social media platforms, only 22% of companies see the value of creating a personality for their brand marketing.

So why are young people so much better than brands and businesses at connecting with people online? The answer is simple: Individuals have learned to live and breathe their personal brands, whereas many professional marketers still view growing a brand as, well, a job.