Tag Archives: tweets

The Inside Story of Twitter’s New Redesign | WIRED

IN JANUARY, ON the heels of @realDonaldTrump’s second year in office, shortly after Elon Musk had been fined $20 million and Kevin Hart’s Oscar-hosting gig had been canceled because of controversial tweets, and weeks following Twitter CEO Jack Dorsey’s return from a 10-day silent meditation trip to Myanmar, about which he praised the food and the beauty of the monasteries but neglected to mention the ongoing regional genocide, Twitter made it clear that some things were about to change.

Just not the tweets. Though the company had spent the better part of the year promoting “healthy conversations,” it wasn’t much interested in putting the screws on its users. Debates, disagreements, the occasional blow-out controversy—that was all stuff that made Twitter Twitter. No, instead, Twitter decided to change itself from the outside in. It was time to give the experience of using Twitter a makeover.

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Your Weather Tweets Are Showing Your Climate Amnesia | WIRED

EVERY TIME SOMEONE in a position of power (for example) says that a cold snap in winter proves that climate change is not a thing, a dutiful chorus responds with a familiar refrain: Weather is not climate. Weather happens on the scale of days or weeks, over a distance relevant to cities or states. Climate happens over decades, centuries even, to an entire planet.

The problem is, guess what timescale and space-scale people live on?

The question of what can make human beings understand climate change is literally an existential one. It’s complicated by humans’ pathetically short lifespan and their attention-span, roughly akin to that of a cat in a laser-pointer QA lab. How can anyone expect people to grasp the planetary, millennium-encompassing implications of their half-remembered actions? There’s bad news on that front, and as is customary with bad news, it comes from Twitter.

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2015: The Year in Tech Tweets | CB Insights

tech-tweets-headerFrom VCs crying “bubble” to Mark Cuban and Chris Sacca crossfire, we did a retrospective on the year by digging up our favorite Tweets.

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Fast Food Social Media Strategies Tell Restaurant Brand Stories | QSR magazine

Q: What are the best kinds of posts to share on Twitter, Facebook, etc.?

A: There are a lot of ways to generate “likes” and “shares” on social media, but to use it to build a sustaining brand, you should align your social content with your brand strategy.

Videos of cute cats and aphorisms like “life is better with bacon” may get shared widely and boost your brand exposure, but they don’t do anything to build your brand equity. If you only care about the number of retweets or favorites you get, you’re missing the opportunity to tell your brand story and create a compelling narrative on social media.

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Twitter’s Money-Making Plan: Promoted Tweets | Fast Company

At first, these Promoted Tweets will only be seen on Twitter’s site, not through any client (including mobile clients like Twidroid and Tweetie as well as desktop clients like TweetDeck), and they’ll only be linked to search keywords. Use a mobile app, or use the Twitter site without searching, and you won’t see any ads–for now.

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