Did you ever ask yourself, “Why don’t people buy from me?”
The Biggest Marketing Challenge We All Face
The biggest challenge we’re dealing with today is change. Things are changing so fast. As a result of this rapid pace of change people do not know who to trust!
There are six questions your prospects want answered before they will buy from you. These questions are designed to allow you to think like your buyer and speak with them so they know you are the right and safe choice.
The Biggest Marketing Challenge WE All Face
The biggest challenge we’re dealing with today is change. Things are changing so fast. As a result of this rapid pace of change people do not know who to trust!
There are six questions your prospects want answered before they will buy from you. These questions are designed to allow you to think like your buyer and speak with them so they know you are the right and safe choice.
Why the Six Questions are Important
When I started my business back in 2001, I lacked trust. What I really mean is that I did not know who could help me get clear on my ideal client. Every time I ask someone they said things I did not understand. I was confused and a confused mind does not take action. This is what we’re dealing with.
Stick with me as I talk about things you may not have thought about before. Keep an open mind because, to grow your business, you need to find someone you can trust.
Remember we stated earlier that “trust” is the biggest marketing issue we need to address. This is what marketing is about – helping our prospects to trust us so we can start the sales process.
Let’s jump right in.
I think iPads are really cool. I like that they’re instant on, broadband connected and can deliver the world to you in a compact little package that is easy to use and carry. They are well made, reliable and look really cool. There is no question that they represent a huge change in how information and entertainment is accessed, opening up a deeper internet experience for millions of people. Like all technology, however, there is the other side, the unintended consequences.
The more ubiquitous the iPad is becoming, the more demands there are on our already short attention spans. I was attending a meeting about positioning your business for angel investors. I was a tad late, and entering from the back of the room, my attention was drawn not to the presentation at the front of the room, but to the sea of little illuminated rectangles in front of most of the participants. It stunned me so much that I stood and watched as the contents of the screens changed faster than the presentation. This was not lost on the presenter who looked defeated at the end of his time.
Dispatches From The Front 