Innovative Marketing Strategies for Medical Professionals | The Startup Magazine

May 6, 2024May 5, 2024 ~ knjohn ~ Leave a comment

Even in this digital age, healthcare is more competitive than ever. Medical professionals are competing not only on the quality of care delivered but also on their ability to reach and engage their target audience effectively. Dr. Gibran Khurshid points out that traditional marketing avenues such as billboards and print advertisements are no longer sufficient. Medical professionals must adopt innovative marketing strategies that harness the power of technology and human connection to stand out. Below, we explore some dynamic marketing strategies tailored for medical professionals eager to elevate their practice.

Content Marketing Tailored to Patient Education

One of the most powerful tools in a medical professional’s marketing arsenal is educational content. Medical professionals can demonstrate their expertise and build trust with potential patients by creating informative blog posts, videos, and infographics. Quality content answering common health questions, explaining procedures, or giving tips for maintaining a healthy lifestyle can provide real value. This elevates your authority in the field and improves search engine rankings, making your practice more visible online. Keeping your content fresh, relevant, and engaging is key to attracting new patients while retaining existing ones.

5 Ways to Combine Traditional and Digital Marketing | Business

December 14, 2018December 13, 2018 ~ knjohn ~ Leave a comment

As more companies turn to digital marketing, traditional marketing channels have become cheaper and more accessible to businesses of all sizes. Try out these five tactics to combine traditional strategies with digital marketing to increase your reach and appeal to consumers.

Now more than ever, consumers research products and services online before purchasing. Even in brick-and-mortar stores, 82 percent of smartphone users look up reviews or information about the product they are about to buy. So it makes sense that 99 percent of businesses plan to increase their digital marketing investment next year. Marketing messages must be online to reach those customers who actively seek information in digital spaces.

Are traditional or digital marketing methods best for your business? | The Startup Magazine

March 10, 2017 ~ knjohn ~ Leave a comment

With so many marketing methods available, business owners can find it tough to decide what will benefit their company the most. Whilst there are numerous successful strategies, the real question is: is there a marketing method that best suits your industry?

Leaflet distribution specialist Direct Letterbox Marketing has compiled some data on the best marketing methods for different industries. Where does your business sit? Find out below…

Direct marketing

Target Marketing Magazine analysed some of the most successful companies’ direct mail campaigns of that year. In the top 10 results – the following industries appeared: