Subway is about to get a big makeover. The sandwich chain, which has recently been plagued by declining sales and a scandal involving its former spokesman Jared Fogle, will undergo its first brand overhaul in seven years, reports Josh Kosman at The New York Post. Subway’s US sales last year fell by 3%, the most of any of the top 25 fast-food chains, Drew Harwell reports at The Washington Post. Subway also fell two spots to become the third-most-popular fast-food restaurant for the first time in seven years. Here are the changes Subway is considering.
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Subway’s $5 Footlong Guy Thinks Fresh On Herman Cain’s 9-9-9 Branding | Fast Company
Cain, who rose through the ranks at Coca-Cola, Pillsbury, and Burger King to become Godfather’s chief exec, knows how to sell a product, and he’s selling his tax plan the same way he would hawk Triple Whopper value meals to lower-middle-class-income families of four. Like it or not, it’s a savvy way to pitch a fast-food nation in a double-dip recession.
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