Every opportunity to discuss your brand, service, or market position is a choice between simply pitching the benefits of your product or sharing a personal, meaningful story that connects you to your listener. One is low-hanging fruit that chases a dollar, the other creates differentiation and establishes long-term relationship potential. One is simple, the other takes effort and nuance.
Whether that interaction is one-on-one or delivered from a keynote stage to an audience of hundreds or thousands, the fundamental differentiation in message delivery is the same. When you pitch, you make your job and that of your audience harder; when you connect, you rise above the competition and empower your listener. The choice is yours.
Dispatches From The Front 