Tag Archives: speaking

The Biggest Marketing Challenges for Small Businesses | Duct Tape Marketing

I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. In order to ensure I stay on top of trends and provide you with the most current information and tips, I continue to conduct my own research and get as much current data as possible to provide for you. I recently reached out to my friends at Alignable to get a pulse on what the biggest marketing challenges for small businesses are today and today I’d like to share a few of these insights.

More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both.

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Ready, Steady….NO | Getentrepreneurial.com

I was coaching a group on their presentation to their Senior Leadership Team.  It was the end of months of research, weeks of discussion and development, days of practice.  Our session began.

The first speaker stood up.  She seemed relaxed, she smiled and then began to explain the assignment, telling in great detail what they had been asked to research.  Then she spoke about how her team had researched for quite some time before they could even identify their topic. She continued by saying that once they had found their topic, they started looking for new sources for research.

This is all before she had reached slide 2 of her presentation. I was completely disengaged and struggling hard to pay attention at all.

I was exhausted and she hadn’t really started yet!

Stop, stop, please, stop.

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Are We Guiding Our Ship? | Boaz Rauchwerger

Did you see the story on Thursday about the shelling and sinking of that rust-stained fishing trawler in Alaskan waters?

The Ryou-Un Maru, about 200 feet in length, was swept away as part of a giant debris field generated by the 9.0-magnitude tsunami that struck Japan on March 11, 2011.

The U.S. Coast Guard sank the trawler after it was determined that the unmanned vessel posed a hazard to mariners and Alaska’s marine environment.

This ship, until its sinking, was drifting aimlessly, unguided, across the Pacific. No one was onboard running the ship and guiding it by using the rudder to get it to a specific destination.

Isn’t that an interesting analogy to life? Too many of us, including me in the past, set sail for an un-specified destination. We don’t define specific goals and then we get upset when we arrive at the wrong destination.

We don’t use a mental rudder to guide our journey and to make course corrections when necessary.

The majority of people, some estimates have it at 97%, do not write down specific goals and then they get disappointed with what the future gives them. What is the difference between no written goals and that ship drifting across the Pacific?

Nothing.

And what happened to that ship? It was sunk.

That ship, during its nearly 13-month drifting journey, traveled about a mile per hour. That’s not a fast pace. However, when you add up all of the miles it traveled in 390 days, that’s a lot of miles.

Time, for all of us, goes by at one minute at a time, 60 in each hour, 1,440 in 24 hours.

May I suggest that we all take a moment today to write down some specific goals for the next five years, for the next 12 months, for the next 30 days, for this week. Make the short-term goals believable and then take action.

Let’s identify where you want your ship to go, give it some power with specific, achievable goals, and let’s keep our hand on the rudder in case we need to make course adjustments.

You are special. You are unique. You are destined for greatness! Have a powerful day!

A Goal-Setting Affirmation

This week I’m writing down specific 5-year, 12-month, 30-day goals, and goals for this week. I’m taking action on my believable short-term goals.

Boaz Power Corp., 642 Baywood Dr., Newport Beach, CA 92660, USA