Self-labelled neo-Luddites and the tech-stressed are searching for phones with fewer features. Industry experts cite precarious profit margins and a wobbly market around this niche need.
The iPhone turns 17 this year. The launch of the touchscreen-controlled device signalled a moment that has defined our expectations of smartphones ever since. Almost an entire generation has grown up never knowing life without a smartphone. Enough time has passed that people have learnt about the good and bad of these devices in their lives, whether from myriad scientific studies, or simply their own experiences.
Many people are now acutely aware of the costs of having the world at their fingertips. And they’re rejecting the ways these phones can sap concentration, impact sleep and exacerbate mental health concerns.




