It’s business owner’s worst nightmare: Customers walk in the door and walk right back out.
For Twiddy & Company, a 95-person firm that connects vacation renters with beach houses in North Carolina’s Outer Banks, that meant customers clicking on their Web site and promptly abandoning it.
Peter Mehit of Custom Business Planning and Solutions was a participant at the 2011 OC Technology Influencer Mixer and Summit. Here he speaks about his experience as an entrepreneur, the qualities entrepreneurs possess and why he is dedicated to helping them find success.
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“He makes a bee line to me right after the talk, in front of everybody,” West says. “He just lets me have it. He says, ‘You ought to be ashamed of yourself, saying I’m not a progressive. Is that the best you can do? Who do you think you are?’ I smiled. I shook his hand. And a sister hollered in the back, ‘You can’t talk to professor West. That’s Dr. Cornel West. Who do you think you are?’
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Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.
Dispatches From The Front 