SBA Encourages Shoppers to Support Local Businesses on Small Business Saturday with “Gift Big, Shop Local” Campaign | Small Business Trends

The U.S. Small Business Administration (SBA) announced the kickoff of its Season of Small Business holiday campaign, beginning with the 15th annual Small Business Saturday on November 30, 2024. The event, founded by American Express, encourages consumers to support local small businesses during the holiday season. This year’s theme, “Gift Big, Shop Local,” emphasizes the importance of shopping small and supporting entrepreneurs nationwide.

“Small Business Saturday has become America’s call to action to support the backbone of our economy and heart of our communities – our small businesses,” said SBA Administrator Isabel Casillas Guzman. “America’s incredible entrepreneurs create jobs, drive innovation, and strengthen our communities, shaping the unique character of neighborhoods across America. This year, as we continue to enjoy an unprecedented Small Business Boom, I encourage everyone to Gift Big and Shop Local by supporting local businesses and the millions of hardworking Americans behind them.”

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Ready for the Holidays? 5 Small Business Saturday Survival Tips | Business News Daily

The holiday shopping season is the retail industry’s busiest time of year. However, not all holiday shopping is done at big box stores: Small business owners also anticipate this time of year as bringing in serious revenue. Small Business Saturday (Nov. 26, 2016) encourages consumers to shop local, and is a great opportunity to the small retailers to increase their profits for the year.

Founded by American Express in 2010, Small Business Saturday is an annual shopping day supporting the independently owned businesses that help create jobs and help make local economies thrive. According to a press release, small businesses will be offered new resources for a successful holiday shopping season.

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Small Business Saturday – Shop Small | americanexpress.com

What is Small Business Saturday®?

Small Business Saturday is a day for everyone — from the business owners who create jobs to the customers who buy locally — to support small businesses that invigorate the economy and keep communities thriving.

It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. Last year, over 100 million people came out to shop at independently-owned small businesses on the day. Now, in its third year, Small Business Saturday will be even bigger.

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