How to Use Google Business Profile | businessnewsdaily.com

Half the battle of building a successful business is getting your company in front of the people who need your products and services. For many businesses, this means turning up on search engines and providing an easy way for users to visit their websites, get their contact information, read customer reviews and find directions to their locations. Google Business Profile is an essential tool that can help businesses accomplish all this and more and it’s as easy to set up as following the advice in this guide.

What is a Google Business Profile?

Google Business Profile is a free service that every small business owner should know about and use. Through your Google Business Profile, you can control the information displayed for your business across all of Google’s services, including Google Reviews and Google Maps. If you change a piece of info in your Google Business Profile, such as your hours or location, it will update everywhere automatically.

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5 Essential Strategies for Scaling Your E-commerce Business | The Startup Magazine

As an e-commerce business owner, scaling your business is essential for success. It is vital to understand that there are different strategies for scaling depending on what type of e-commerce business you have. Here are five crucial tips for scaling your e-commerce business.

1. Invest In SEO

Search engine optimization (SEO) is essential for driving organic traffic from search engines like Google directly to your website or e-Commerce storefronts. SEO involves optimizing content with keywords related to your industry, building backlinks, and submitting sitemaps, so that search engines can crawl through your website easily. A Google ad agency with experienced professionals can also help you optimize your website and create engaging content that will draw attention to your products.

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5 Ways to Monitor Competitor Website Traffic | Small Biz Trends

The entire goal of SEO (search engine optimization) is to get ahead of your competitors, by whatever Google-friendly means necessary. And just like in warfare, if you want to know how to get ahead of your adversary, you need to know their strategies.

Luckily, Google and other search engines make it pretty easy for you to monitor competitor website traffic strategies by using a number of useful tools.

Identify Competitors

To begin, know your enemy. You can’t expect to get ahead of your competitors if you don’t know exactly who they are, what their mission is, and how they plan to execute it. Your biggest competitors may not be who you think they are. Search engines no longer base comparable companies on size. Just because a company is small, doesn’t mean that they won’t be dangerous to your business.

Take the time to jot down a list of your biggest challengers by searching your own top keywords in search engines. The first 10-20 most common competitors on the list are most likely your biggest threat, and those are the companies you’ll want to closely analyze in order to learn what they’re doing right for such high rankings.

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The Next Internet? Inside PARC’s Vision of Content Centric Networking | Xconomy

The fundamental idea behind Content Centric Networking is that to retrieve a piece of data, you should only have to care about what you want, not where it’s stored. Rather than transmitting a request for a specific file on a specific server, a CCN-based browser or device would simply broadcast its interest in that file, and the nearest machine with an authentic copy would respond.

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